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July 23, 2015

“SumAll is a Social Media Engagement and Analytics Tracking tool that I use. Guys it is a phenomenal tool!” – Kim George, from the article “5 Fantastic Web Based Apps that Make Social Media Marketing Easier” Continue reading.

July 21, 2015

“Make your leaders accountable to the people they lead.SumAll was built to be a petri dish, and self-electing teams is the highest yielding experiment we’ve tried. Our election system was designed and modified over time to maximize democracy without sacrificing business goals.” Continue reading.

June 29, 2015


“Sharing employee salary data helps everyone get a better sense of their position within the workplace, boosts satisfaction levels and greatly reduces turnover (as proven by an impressive 95 percent retention rate)”, says CEO Dane Atkinson of Marketing analytics company SumAll. Continue reading.

June 21, 2015

Web Smart Computing

“As data continues to proliferate, traditional data structures like SQL will not scale. Never before have we had the capacity, technology and computing power to store, analyse and perhaps, most importantly, influence decisions with big data. I believe the importance of data will only continue to grow in the years to come,” says Korey Lee, a co-founder of data analytics platform SumAll. Continue reading.

June 04, 2015

While you can’t own social media, you can’t ignore it either. The key is to be selective in choosing which platforms are the best fit.Services such as SumAll provide a free social media dashboard to help you understand what’s working and what’s not. Continue reading.

May 21, 2015

Washington Post

On the issue of open salary policies: “We’ve gained far better people,” says Dane Atkinson, CEO of SumAll “because people who think they’ve earned their salary and have no issue with that tend to be better teammates.” Continue reading.

May 13, 2015

“So what is the best frequency for Pinterest? What are the best days and times to post? And what sorts of pins do best when? We compiled the best of the data that’s out there into this Pinnable graphic.” Continue reading.

Apr 30, 2015

Marketing Profs

How much time do you get to tell your story in a video? How long until a viewer loses interest and clicks over to another link? Those are big questions for video marketers who compile content with timestamps in mind. Continue reading.

Apr 29, 2015

Web Marketing Today

In order to keep followers on social networks like Twitter, Facebook, Pinterest, and Google+, it is important to maintain good engagement practices and avoid annoying tactics. This infographic provides useful tips to retain your social community. Continue reading.

Apr 19, 2015

Social Media Today

Google is changing its mobile search algorithm, and because of this, mobile friendly websites will rise to the top of mobile searches after April 21 2015. Here’s an infographic from Sumall that delineates a few important things to keep in mind if you want to clear the mobile-friendly hurdle. Continue reading.

Apr 20, 2015

The App Guy Podcast

“The Story of SumAll: The Best Connected Data Tool on the Planet.” “The data provided by SumAll is helpful to show my sponsors and it could help with your personal branding or showing potential app investors.” Continue reading.

Apr 16, 2015


Before presenting the need for social activities, managers need to isolate cold hard numbers that show how customers are engaging on social media and encouraging others to follow or make purchases from your brand. This deeper level of social metrics requires an advanced platform such as the recently launched Insights service from social media analytics firm SumAll. Continue reading.

Apr 15, 2015


Mobile-friendly websites will be more important than ever for business searchability. The team at SumAll reviewed the upcoming changes and made this handy infographic with tips for businesses. Continue reading.

Apr 10, 2015

Marketing Land

“SumAll Insights tells you what’s working so you can do more of it,” SumAll CEO Dane Atkinson said in a release. “We’re delivering recommendations and metrics that strictly apply to that one business and no other. It’s a service that not only makes social media big data more actionable for SMBs but also rescues them from tips and advice that simply don’t apply to their brand.” Continue reading.

Apr 10, 2015

SumAll Insights delivers two reports, Content Insights and Audience Insights. These PDF reports are delivered directly to customers and give insights into, as the name implies, content and audience. SumAll Insights will show social media managers and agencies when to post, how to post, what to post and who to target for the highest engagement and reach. Continue reading.

Mar 21, 2015

“If most employees would be disgusted at the salary structure, you have bigger problems than transparency anyway.Open salaries promote a high output team in which co-workers respect each other’s time.” says Dane Atkinson of SumAll. Continue reading.

Mar 12, 2015

“In these heady days of big data, a lot of organizations treat data collection like a Pokémon game: Gotta catch it all, but most organizations need to think wide, not big, when it comes to data” Continue reading.

Mar 10, 2015

Social Media Today

SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart.Features include real-time data monitoring, goal tracking, viewing new vs. returning customers, and trendlines that project future performance. Continue reading.

Mar 9, 2015


As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance.But there’s still a bottom line and to prove that your company’s YouTube content is worth the investment, you need to be able to show real results. Continue reading.

Feb 27, 2015

Are you getting good results from your social media and online marketing? How do you know? SumAll can show you–this one-stop social media analytics dashboard gives you key insights into the performance of your social media marketing and e-commerce sales. Continue reading.

Feb 26, 2015

Social Times

How Often Should You Post to Pinterest, Twitter, Google+ and Facebook? Check the inforgraphic, courtesy of Buffer and SumAll Continue reading.

Feb 10, 2015

The 44-employee company, launched in 2011, is based in Manhattan’s financial district. About 340,000 businesses and 20,000 individuals currently use its tools. An exit for SumAll is “years away,” said Mr. Atkinson, but an IPO, rather than an acquisition, is most likely. Continue reading.

Feb 9, 2015

Most innovatice companies of 2015.If you’re a marketer or small business, it’s easy to see how you’re doing on Twitter. There are analytics for that. Same with your newsletters on MailChimp. And so on. But no business actually runs on one or two services—and that’s why there’s SumAll, a tool that draws in more than 60 different streams of data. Continue reading.

Jan 22, 2015

This NYC startup is all about helping businesses optimize their social-marketing campaigns. With analytics from 42 different platforms (obviously including the biggies like eBay and Facebook), you can get a glimpse of your overall progress in one simple chart. Continue reading.

Dec 18, 2014


Because marketing efforts are divided across multiple social-media sites, it’s important for marketers to have an all-in-one analytics tool. SumAll combines a user’s Twitter, Facebook and Google Plus sites into one dashboard, giving an overall picture of how social-media users are reacting to their posts. Continue reading.

Dec 16, 2014


SumAll operates on the idea that big data analytics isn’t just for big businesses. The New York-based company provides an online analytic platform that collects data from a business’ ecommerce, email marketing, social media and online traffic systems, as well as advertising systems like Google AdWords, and displays it in one interactive “visualization” interface.Continue reading.

Nov 27, 2014

Saying ‘no’ to great ideas is necessary to get to the brilliant ones. At every step of the way you have to cut towards one path. It’s such a hard thing to do as an entrepreneur because you don’t really have the confidence in where you’re going yourself. Continue reading.

Nov 21, 2014

Small Business Computing

People who spend big on an initial transaction are almost “twice as likely to return as those who spend the least.” This highlights the importance of not only having a great sales funnel, but to have thoughtful, enticing upsells in place as well. Continue reading.

Nov 18, 2014


The hashtag is the haiku of modern Internet culture. Despite the apparent randomness in which ones gain popularity, there’s an art and science to selecting hashtags. Continue reading.

Nov 13, 2014

Follow up interview with Dane Atkinson, CEO of SumAll. “We make everything internally transparent from salary, ownership stake in the company, transactions between partners and dealings with financiers. We believe that evil creeps into companies when you hide things.” Continue reading.

Nov 11, 2014

Forbes interviews Dane Atkinson, CEO of SumAll. “What good leaders do is help people unlock their own talent and manage their own growth charts. As a leader, it’s easy to lean on the competencies that define you but it’s also important to identify different styles for different situations.” says Dane Atkinson of SumAll Continue reading.

Oct 30, 2014

PR Daily

“Every piece of content should be as long as it takes to convey the message and no longer.” The infographic, titled “The ideal length of everything online,” details how long online content should be. Continue reading.

Oct 29, 2014

An inforgraphic from Buffer and SumAll provides a great set of a guidelines for how long you should make your online posts. Continue reading.

Oct 27, 2014

Canadian Business

Dane Atkinson, CEO of New York–based e-commerce and social media analytics firm SumAll — whose open-book management ethos extends to salary information—says better work is an “amazing byproduct” of pay transparency. Continue reading.

Oct 24, 2014


Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos Continue reading.

Oct 14, 2014


Founded in 2011, SumAll is a free analytics tool that lets people link Google Analytics, Twitter, Facebook, Tumblr, Instagram and many other services for a comprehensive overview of their digital presence. Continue reading.

Oct 2, 2014


What is the “time value” of data? “Big data doesn’t quite expire but it becomes horribly stale,” said SumAll CEO Dane Atkinson in a recent email Q&A with TechRepublic. “Data is at its most potent form in the moments after it is collected.” Continue reading.

Sept 28, 2014

Tech Page One

Aside from meeting regulatory and legal requirements, the only relevant question is whether the data is still useful. But the challenge is coming up with reliable ways to answer that question. Continue reading.

Sept 11, 2014

Today cash register and small business management software company Square is adding a new partner called SumAll to integrate with its analytics platform. Continue reading.

Sept 11, 2014

Square has tapped analytics company SumAll to integrate merchant sales information into its data platform. Continue reading.

Sept 11, 2014

Analytics provider SumAll announced Thursday that Square customers can now import sales data from Square Analytics into SumAll’s unified dashboard. The deal makes the New York City-based company the first analytics platform to work with Square and Square’s fifth platform partner in the US. Continue reading.

Oct 8, 2014

Business intelligence and analytics company SumAll provides real-time data monitoring, social-media insights, and more for over 40,000 companies.Continue reading.

Aug 29, 2014

Tech Target

Pulling data from different platforms into a single interface is SumAll’s greatest quality, Stewart said. Second to that is the technology’s data visualizations, which Stewart described as “beautiful” — and customizable. Continue reading.

Aug 29, 2014

SumAll, a marketing analytics firm, has found that the employee page (not a profile) has in many cases outperformed the business page for engagement. Continue reading.

Aug 26, 2014

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups. Sync your Twitter to SumAll, and start seeing daily or weekly emails on how your followers are growing, your mentions, and your engagement. Continue reading.

Aug 22, 2014

Next time you’re lunching with your colleagues, try this: Ask everyone their salary. You might end up dining alone in the future. Discussing money, as it is often said, is the last taboo. But that taboo, especially against revealing what we earn, has been slowly eroding. The question is, Will that make for a happier or more miserable workplace? Continue reading.

Aug 8, 2014

In collaboration with Syrian Tracker, has created an interactive dashboard that can help researchers, journalists and activists visualize the ocean of data. “Open data is only useful when it can be used by anyone,” Stefan Heeke, the Executive Director of, told Mashable. Continue reading.

Aug 6, 2014

Restaurant News

Everyone knows that the best customers are loyal, repeat customers. According to a new analysis by SumAll, a New York-based analytics company, 25% to 40% of the total revenues of the most stable businesses in its network come from repeat business. Continue reading.

Aug 2, 2014

Successful Social Media

SumAll – This is another analytic tool to use to compare data across all your social media platforms. It can pull up Twitter data and compare it with your Google Analytics. Continue reading.

Aug 1, 2014

Ambition Boost

Statistics are a very important part of doing business. SumAll is a great app that can help you analysing and understand these important numbers. Continue reading.

July 31, 2014

Atkinson is a serial entrepreneur who started his latest venture, analytics company SumAll, in 2010. He’s managed to successfully implement salary transparency, in which every employee can check what the other is making, among his 40 employees. Continue reading.

July 30, 2014


Could your marketing campaign use a little flair in the social-media department? If so, here are five helpful tips to enhance your marketing via social media. Continue reading.

Jul 21, 2014

Wall Street & Technology

In a microsecond economy, most data is only useful in the first few milliseconds, or to an extent, hours after it is created. But the way the industry is collecting data, or more accurately, hoarding it, you’d think its value lasts a lifetime. Continue reading.

Jul 21, 2014

One of the unspoken traditions of corporate life is keeping salaries secret. If, for example, an employee somehow discovers that a coworker with the same job is paid $20,000 more, a fiasco may arise. Continue reading.

Jul 21, 2014

Fierce CMO

With almost all B2B companies currently taking advantage of email marketing, and the majority still considering it their most effective channel, the inbox is certainly alive and well. But while there may be plenty of data to help point out when to send and who to send to, how to put together an effective email template can be a much more subtle process. Continue reading.

Jul 7, 2014

The save-everything mantra chanted by many big data proponents is a waste of money and resources, as organizations will gain little, if any, actionable insights from massive stockpiles of archived data. Rather, the real big data payback comes from near-real-time analysis of information as it’s collected. Continue reading.

Jul 3, 2014

Here’s Syria’s three-year-old civil war — mapped in all its morbid chaos. [] collaborated with Humanitarian Tracker, a non-profit that provides crowdsourced and verified data for citizen journalists, and has documented more than 100,000 killings in Syria. Continue reading.

Jul 2, 2014

In most workplaces, salaries are secret. But what if they weren’t? What if everybody knew what everyone else made? On today’s show, we visit [SumAll], a New York company that practices pay transparency — and we hear how it changes the dynamic between employees and the boss. Continue reading.

Jun 27, 2014


SumAll, a data analytics company, makes all of its employees’ compensation public to everyone in the company. While it has taken some investment to make the system work, it has come with benefits that far outweigh the costs, CEO Dane Atkinson told ThinkProgress. Continue reading.

Jun 27, 2014

Harvard Business Review

At this week’s White House Summit on Working Families, President Obama and others made a moral case for changing the way we work. Dane Atkinson, CEO of SumAll and serial tech start-up entrepreneur, asserted that there’s a business as well as a moral imperative in pay transparency and pay equity. Continue reading.

Jun 24, 2014


SumAll is the winner of the MongoDB Innovation Award. The MongoDB Innovation Awards recognize applications that are transforming businesses, enabling organizations to actualize trends like Big Data and the Internet of Things and attain impressive scale and agility. Continue reading.

Jun 12, 2014

Programmable Web

API aggregation service SumAll has released a new GitHub API integration allowing businesses to track team productivity and better monitor the full bug tracking development lifecycle. Continue reading.

Jun 9, 2014

Entrepreneurs are nothing if not a trailblazing bunch, and they know firsthand that many rules were made to be broken. From hiring to time management, email etiquette to funding, today’s business owners are tossing the guidebooks. Continue reading.

Jun 8, 2014

Who’s the hottest hire in Silicon Valley today? No, it’s not the data scientist, mobile app engineer, or digital marketer; it’s a user experience designer. Today, if your enterprise app isn’t beautiful, simple, elegant, and easy-to-use from day one, your company has little hope of becoming a billion-dollar business. Design is everything. Continue reading.

Jun 6, 2014

The TJE American Business Magazine

Contributing to the social good is increasingly important for many cooperations as management and staff express desires to be good community citizens. Continue reading.

May 21, 2014

Marketing Drive

SumAll set out to find the superior option with a study of over 4,000 AdWords accounts. The results might surprise you as far as which ads are the most expensive and which offer the highest return on investment. Continue reading.

May 19, 2014


Do Google AdWords get more clicks for businesses? Or are more traditional display ads a bigger bang for the buck? That’s the question asked (and, apparently, answered) in this infographic from, a leading provider of data analytics for companies like Starbucks and Pandora. Continue reading.

May 15, 2014

International Business Times

The End Of Pay Secrecy? Jill Abramson Firing Underscores Debate Over Salary Transparency, And Some Diehard Capitalists Say It’s About Time. Continue reading.

Apr 24, 2014

In a world where big data is the buzzword of the day, companies are figuring out how to use and harness it to get the most ROI. One company is using it for something a tad more philanthropic. Continue reading

Apr 3, 2014

Edison Awards

Small business are making big waves on the global economy. SumAll is helping them make an impact across the world by offering marketing and data analytics that are typically only available to large corporations. This radical thinking is what earned SumAll a nomination for the 2014 Edison Awards in the Innovative Services, Collaboration & Knowledge Management category. Continue reading.

Apr 2, 2014

SumAll wants to turn “your data into dollars.”Its program lets you see data on sales, site visits, followers and charges from a variety of different platforms such as eBay, Facebook, Google+ and PayPal so you can glean deep insights about your business. Continue reading.

Mar 31, 2014


SumAll data further find social media’s importance to “hyper growth” companies (those with significant year-over-year growth). Ninety one percent of these firms said social media grew awareness, and nearly three quarters grew their social media budgets in the past year. Continue reading.

Mar 21, 2014


If you run an e-commerce website, chances are you’ve been puzzled, at the very least, by the number of visitors who look at what you’re selling and then leave. Wouldn’t it be great to turn more of those visitors into customers, just by tweaking a few details? Continue reading.

Mar 19, 2014

Data-analytics provider SumAll added two new features to its platform aimed at helping brands on Facebook increase engagement and loyalty: Throwback Thursday and Auto-Thanks. Throwback Thursday allows users to automatically republish Facebook posts from exactly one year ago, while Auto-Thanks identifies and thanks users. Continue reading.

Mar 19, 2014

SumAll’s data-driven decision making tool for marketers now has two new features designed to increase brand engagement via social channels. The first is ‘Throwback Thursday’, which allows users to automatically republish a post from one year ago on Facebook “in order to maximize popular content”. Continue reading.

Feb 20, 2014

Dane Atkinson used to own a bar. Like many bar owners, he occasionally had problems with “shrinkage.” When this happens, some bar owners measure liquor bottles and some employ fancy point of sale systems. Mr. Atkinson learned to track limes. Continue reading.

Feb 19, 2014


To SumAll CEO Dane Atkinson, having salary secrecy makes sense if “you’re trying to be abusive to your team,” but it doesn’t work so well if you actually want to be team-based. Transparency, he says, is a necessary awkwardness. Continue reading.

Feb 18, 2014


Entrepreneurship is a journey, and is often shared with other people. Choosing who you surround yourself with as an entrepreneur is critical, but choosing who you will found your business with is paramount. In fact, some VCs consider the business idea secondary to the team itself. Continue reading.

Feb 13, 2014

If you want to get your hands on Marc Jacobs’ Daisy perfume, the Daisy Marc Jacobs Tweet Shop is the place to be at New York’s Fashion Week. Customers line up out the door. But they they’re not paying with cash or card. They’re posting a Twitter hashtag to earn the product. Continue reading

Feb 12, 2014

Government Executive

New York data analytics company SumAll makes salary data, equity holdings, and the company’s capitalization table available to every employee on joining. Continue reading.

Feb 6, 2014

The upshot is, we hear all about the coolest New York-based enterprise startups. We predict these 10 companies will make waves this year. Continue reading.

Feb 6, 2014

Social media zealots debate the worth of a tweet, but calculations last summer by analytics company SumAll found a tweet from a business generates about $25.62 in revenue, while a retweet is said to reap about $20.37 because of its untargeted nature. Continue reading

Feb 3, 2014

Yahoo Small Business

With more than 359 million users as of May of 2013, Google+ continues to grab the attention of consumers and brands as it becomes the second largest social network. A presence on Google+ is being aggressively pursued by some of the world’s leading brands, which in turn is causing SMBs to consider if they also need to get on board. Continue reading.

Jan 29, 2014

Much like how police departments around the country are now engaged in “predictive policing,” the Department of Homeless Services is now developing software that analyzes and visualizes the patterns of evictions that lead to family homelessness. Continue reading.

Jan 27, 2014


Instagram is an incredible tool for sharing visual pieces of your brand. It’s an increasingly popular platform for marketing campaigns. SumAll’s 2013 study of brands’ social media success named Instagram the best-performing social media platform of 2013. Continue reading.

Jan 14, 2014

Contrary to popular belief, most startups don’t fail because they run out of money. Yes, cash flow is often the reason that the business ultimately closes its doors, but in many cases, the reason is because the founders and team members have lost focus on their true vision. Continue reading.

Jan 13, 2014

According to Instagram, its growth is continuing to skyrocket with 50 million sign ups in the last six months leading them to 150 million users total. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Continue reading.

Jan 10, 2014

The speed in which information is created and put up on the Web is staggering. It will only get faster as sensors and devices, people, better tools and automation combine to move us further into the Zetabyte Era (22 figure numbers). Continue reading.

Dec 20, 2013

Most business owners operateunder the assumption that discussing compensation openly is the quickest way to incite an employee revolt. When employees know how much their colleagues make, after all, it gives them added leverage to ask for a raise, which could, potentially, eat away at a business’s margins. Continue reading.

Dec 10, 2013

BitYota, which provides data warehouse tools as a service, launched an on-demand analytics tool delivered through Rackspace. Specifically, BitYota’s data analytics service will query native JSON data through MongoDB using SQL. Continue reading.

Oct 1, 2013

The key to tapping into that value, Gluckstein explained, lies in the composition and timing of the tweet, plus an understanding your core audience. Here are five quick changes you can make to post more effective tweets. Continue reading.

Oct 1, 2013

The value of SumAll is that it allows businesses to visualize data from Foursquare, Facebook, Twitter, and Instagram, as well as Google Analytics, Google AdWords, eBay, PayPal, Shopify, and 2,000 other sources simultaneously over a series of customizable visualizations. Continue reading.

Oct 1, 2013

Bad hiring has a nasty ripple effect. It can cost a company time and money, and kill morale and productivity. That’s why many CEOs go to great, often extreme, lengths to make sure they’re getting the right people on board. Continue reading.

Sep 16, 2013

Twitter’s IPO Is Exciting, But Will Twitter Ever Become More Than A Niche Social Network? Continue reading.

Sep 13, 2013

Now if you’re a SumAll user, you can conveniently and securely measure the reach of your tweets, identify your most influential followers, see if your account or hashtag is trending, and even learn if specific search terms are generating predominantly positive or negative tweets. Continue reading.

Aug 29, 2013

Customer loyalty alone can account for 40 percent of your business revenue, according to marketing analytics company SumAll. Even better, earning that slice of revenue costs a lot less than winning new customers. You’ll spend only 25 percent of your marketing and sales budget on earning repeat business. Continue reading

Aug 29, 2013

How can startups effectively incorporate social good into their business models – not only to attract the highly sought after younger demographics of consumers, but also to make sure that they really do have a blueprint to improve their community? Continue reading.

Aug 29, 2013

The founders and employees of SumAll decided to give 10% of their own start-up equity to the foundation with the goal of using data and technology as a leverage for doing good. It is, in effect, the application of the core company mission to causes and non-profit work. Continue reading.

Aug 23, 2013

Dane Atkinson, CEO of SumAll, reveals everyone’s salary at his company and calls hiding the salary cap “one of the easiest evils to do in your life.” Continue reading.

Aug 19, 2013

CEO Dane Atkinson has created a transparent workplace, where everyone knows what their co-workers earn. “It creates better trust,” Atkinson told TODAY’s Maria Schiavocampo in a segment on Monday. “It takes away that stress that maybe somebody negotiated better than I did. Maybe the boss is making three times the money and not doing anything,” Continue reading.

Aug 15, 2013

We want ambition. We want people who are hungry. We want people who love what they do. A big screen for us is seeing what people’s personal hobbies are. We look for the playgrounds people play in. We want people who are writing books or building an app or doing other things that show that it’s not just a job — they have an actual native passion for it, Continue reading.

Aug 15, 2013

Try to pick the very smallest change you can make to the market and do that really, really well and then you can build on to other things, Continue reading.

Aug 9, 2013

“Our applicant pool is off the charts. We’re accepting 1.2% of the applicants that we screen,” Dane Atkinson, founder of SumAll, says. “We have no churn. We have a team that’s willing to sacrifice more than most teams, so the salary discounts are way higher,” Continue reading.

Aug 1, 2013


We consider the small business one of the most noble acts you can do, you’re creating something from nothing, you’re trying to inspire and build things for the world and often that skillset isn’t necessarily the one of analyzing information … so you have to leverage the tools that are out there, Continue reading.

Jul 16, 2013

SumAll is positioned in one of the more competitive Big Data sub-sectors: social media, sales and marketing analytics. They’re backed by $7.5 million in two rounds from Battery Ventures, Wellington Partners, Matrix and General Catalyst. Customers include Siemens, Diamond Candles and Urbio, Continue reading.

Jul 11, 2013

Acquiring TwentyFeet turbocharges our growth and marks our first key step in internationalizing SumAll and extending our reach into the critical European marketplace. We see a roll-up strategy as very viable in our space, and a certainly have other targets in sight, Continue reading.

Jul 1, 2013

Another telling development comes from SumAll, which offers an analytics service that helps small businesses gauge which of their social media marketing efforts are most effective. The last update to the suite adds support for email metrics, specifically those for Constant Contact, MailChimp, and SendGrid, Continue reading.

Jun 14, 2013

There’s something to be said for the idea that a picture is worth a thousand words – or characters, in the case of Twitter: SumAll found that Instagram followers are worth about 10 times as much as Twitter followers in terms of return on revenue, Continue reading.

Jun 13, 2013

SumAll provides revenue, social, web analytics, direct email marketing, and organic web traffic on a single dashboard. It’s a helpful snapshot of your complete marketing picture, making it easy to connect the dots between your tactics and your revenue, Continue reading.

Jun 13, 2013

In line with “Sun Tzuing” your analytics, the next goal in your social media campaign should be to create synergy between specific goals (e.g., product sales, participation in contests, event attendance, etc.) and the social media message used to accomplish it. Your choice of channel, style, voice and content cannot be random… Continue reading.

Jun 13, 2013


While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don’t contribute much to the bottom line. An analysis of Twitter traffic through conversion found that one tweet generates on average $25.62 in revenue, while a retweet will generate $20.37 on average, Continue reading.

Jun 10, 2013

[Barack Obama via transcript] “Now is the time to make sure businesses offer men and women the flexibility to be good employees and good parents. And I really want to commend Deloitte and SumAll, and the CEOs who are with us here today, they are creating exactly the kinds of innovative workplaces that help hard-working Americans thrive,” Continue reading.

Jun 6, 2013

With the adoption of smartphones soaring—passing 50% in major markets around the globe, according to recent eMarketer research—marketers that don’t have a mobile email strategy could miss opportunities because email still drives so many other marketing channels, including social. Continue reading.

May 29, 2013

One of the companies that’s trying to provide online merchants and small businesses with easy-to-analyze data about a range of metrics is SumAll, and it just announced it’s added new social networks to the sites it tracks: Tumblr and Foursquare – along with SEOmoz, Continue reading.

May 28, 2013

SumAll. This is an incredibly powerful analytics tool that retailers can use to monitor all their revenue data in real time, including sales and discounts, allowing them to see which products and marketing efforts are worth investing in, Continue reading.

May 24, 2013

Contrary to popular belief, just because an email hasn’t been opened in the first 12 hours doesn’t mean it’s lost forever. SumAll finds that emails are opened days and even weeks after sending, making your email list more valuable than you may have originally thought, Continue reading.

May 22, 2013

From our employees to our company, every facet of SumAll is a product of and indebted to New York. SumAll was conceptualized, born and raised in NYC. We believe that NYC has always been about its vibrant community, so we’ve set aside 10% of our company’s equity towards our non-profit foundation.Continue reading.

May 21, 2013

[Robert Cole says:] here are some great tools that provide access to extensive insights without outta-sight prices … SumAll — For online businesses that rely on customer engagement and shopping carts and which need to pull the information together into a dashboard to benchmark and compare data for sales, discounts/promotions, site visits, fans & followers, Continue reading.

May 21, 2013

The more a customer spends at your business, the higher his or her likelihood of buying from you again. Your lowest spenders have roughly a 20% chance of returning, while your highest spenders have up to a 40% chance of returning. And if you have a smart system for collecting customer data, you will know exactly who is who, Continue reading.

May 21, 2013

Evaluating Effectiveness

SumAll is a good way to focus your investigation by clearly pointing out time intervals where you should look. Also, do not forget to use their notes feature. When you see a spike and look into it, make a note of what caused it. This way as you look at the data in the future you can see if spikes and dips have similar causes.Continue reading

May 14, 2013

Sociology of Style

New York-based startup SumAll is known not only for its radical transparency, but also for its success. Revealing everyone’s salaries and the company’s complete capital structure requires a lot of collaboration and explanation, but in the end, CEO Dane Atkinson thinks it saves time and produces loyal, engaged analysts who would turn down jobs at Google, Continue reading.

May 20, 2013

Understand that churn can be an indication of a number of factors, including customer dissatisfaction, high prices, poor marketing, or just a natural part of the customer life cycle.Ask outgoing customers to tell you why they cancelled or want to switch to a competitor. Continue reading.

May 17, 2013

The first initiative taken by SumAll Foundation was to collect data about slavery and human trafficking. Once properly analyzed, the foundation presented a striking infographic showing that there is more slavery now than it was in 1860. The initiative got coverage from New York Times and technological blogs like GigaOm, TechCrunch and VentureBeat. Continue reading.

May 14, 2013

The key to successfully keeping your company’s churn rate to a minimum lies in data and analytics. By mining and analyzing data, business leaders can gain better insights into their customers’ needs, preferences and likely behaviors. This valuable information enables the development of strategy, and that strategy enables clear, effective communications… Continue reading.

May 14, 2013

The Content Standard

In addition to happier bosses and shorter marketing meetings, [SumAll] gives companies a way to specialize in a particular type of content, conserving talent for maximum effect. Those who see the most benefit from Instagram, for example, can focus more on visual slice-of-life marketing to engage consumers, and less on blog text or witty comments that may not bear as much fruit. Continue reading.

May 8, 2013

One of the biggest gripes small businesses have with engaging customers on social media platforms such as Facebook or Twitter is that short of fan counts or “likes” for certain posts, it can be difficult to see the connections between specific campaigns or outreach initiatives and their impact on sales. That’s a challenge being addressed by SumAll…Continue reading.

May 6, 2013

“As we put more time and effort into social channels like Facebook, we’re also increasing how well we can measure, monitor, iterate, and change our efforts based on results,” Winter says [Cofounder of Diamond Candles]. “That has a huge business impact for driving revenue and increasing efficiencies operationally.” Continue reading.

May 1, 2013

SumAll provides analytics for brands on several sites, including Facebook. Atkinson said Instagram is one of the more difficult sites for marketers, as brands simply can’t just post discounts and text-heavy announcements. Instagram is best used to show how products can improve users’ lives. Brands that have success on Instagram show their products in action and get users in on the fun, Continue reading.

Apr 30, 2013

We are very much the antithesis of the big gorillas. Their installations are heavy, deeply integrated, tied into a lot of data points unique to those organizations, very costly … So they’re much better at determining a single individual customer that’s scaled through your shopping cart, or in this case through your overall process. We are extremely lightweight, very fast to get going. It’s minutes to get all your data into our environment. Continue reading.

May 6, 2013

“As we put more time and effort into social channels like Facebook, we’re also increasing how well we can measure, monitor, iterate, and change our efforts based on results,” Winter says [Cofounder of Diamond Candles]. “That has a huge business impact for driving revenue and increasing efficiencies operationally.” Continue reading.

May 1, 2013

SumAll provides analytics for brands on several sites, including Facebook. Atkinson said Instagram is one of the more difficult sites for marketers, as brands simply can’t just post discounts and text-heavy announcements. Instagram is best used to show how products can improve users’ lives. Brands that have success on Instagram show their products in action and get users in on the fun, Continue reading.

Apr 30, 2013

We are very much the antithesis of the big gorillas. Their installations are heavy, deeply integrated, tied into a lot of data points unique to those organizations, very costly … So they’re much better at determining a single individual customer that’s scaled through your shopping cart, or in this case through your overall process. We are extremely lightweight, very fast to get going.Continue reading.

Apr 26, 2013

“Big Data holds fantastic promise if it’s used right,” said Dane Atkinson, CEO of New York City-based SumAll, a data analytics startup that funnels 10% of its profit and equity into a nonprofit foundation that provides data to charitable organizations. “It shouldn’t just sit in big corporations’ hands,” Continue reading.

Apr 26, 2013


A daily SumAll snapshot email provides an overview of YouTube and social media activity and the correlating revenue/business affect to help marketers learn what types of content, timing and other factors drive the most desired results, Continue reading.

Apr 26, 2013

Once you’ve got the customer in the door, the next step is to figure out some sort of incentive to keep them coming back. According to SumAll’s analysis, customers who buy once have a 27% chance of making a second purchase while someone who has purchased a fourth time has a 59% chance of coming back, Continue reading.

Apr 23, 2013

Mastering YouTube marketing takes time and regularity. It really is a marketing strategy that deserves attention from marketing in order for it to be successful … Companies should formalize their plans for YouTube, with a schedule for the creation of content, distribution methods, and eventual comparisons of ROI. Continue reading.

Apr 23, 2013

With over 800 million monthly visitors, YouTube has become a critical social marketing channel for businesses looking to leverage the compelling, viral nature of video to grow brand awareness and sales, said Dane Atkinson, CEO of SumAll, in a statement. “Now, SumAll users can easily see at a glance how their YouTube activity directly influences their businesses alongside other key social media channels with the elegant SumAll dashboard,” Continue reading.

Apr 16, 2013

So one way for employers to head off internal politics: Be even more transparent. New York data-analytics company SumAll makes pay scales and individual salaries open to everyone in the company. The company says that employees work more efficiently when no one is trying to guess whether their colleagues are making more than they are, Continue reading.

Apr 16, 2013

Are you focusing your marketing efforts not just on acquiring customers but on the real value of their return buyers? There’s been a lot of discussion about how to engage customers after purchase, but according to new research from SumAll, a marketing analytics company, it takes between three and five years for the average business to create a customer base comprised 25% of return buyers, Continue reading.

Apr 10, 2012

The SumAll Foundation isn’t just gathering data and making infographics, but rather sharing deeper data with the relevant organizations and teaching them how to do some of this work themselves, Continue reading.

Apr 10, 2012

Having customers post or re-post videos that involve your product in some way is far, far more effective than posting any kind of video yourself, Atkinson [CEO of SumAll] says. How do you get that to happen? It’ll take some research, but seek out customers who are using your product, or even your category of product, in interesting ways and/or posting video of them, Continue reading.

Apr 8, 2012

It’s [the] disparity in thinking between non-profits and corporations that the SumAll Foundation is trying to address. The foundation — a non-profit entity that’s part of cloud-analytics startup SumAll and funded with a portion of the company’s venture capital investment — is gathering data on specific issues and trying to raise awareness of the problems and highlight some possible solutions. Continue reading.

Apr 8, 2013

As a small startup themselves, the people at SumAll started with a question – why should only the big guys have quick and reliable access to this information? In answer, they designed a tool that helps entrepreneurs understand their financial data as it relates to social media, and run their business more effectively, Continue reading.

Apr 8, 2013

[The SumAll Foundation] released an infographic on the number of slaves in the world today – 27 million, up from 25 million in 1860 – but purposefully presented the data in a jarring format as a satirical fashion ad. [The Foundation] plans to harness social media in future campaigns by “finding partners that embrace technology and are likely to believe in using more technology to really make a difference in their works” Continue reading.

Apr 8, 2013

60 hours of fresh content are uploaded to YouTube every minute. With that amount of information being uploaded, the likelihood of your company being the source of the next “Harlem Shake” craze is not good. However, that does not mean smart brands can’t use YouTube to garner a significant amount of views and grow engaged followers, Continue reading.

Apr 5, 2013

[SumAll] is an incredibly powerful analytics tool that retailers can use to monitor all their revenue data in real time, including sales and discounts, allowing them to see which products and marketing efforts are worth investing in, Continue reading.

Apr 4, 2013

The internet is a much more visual place than its earliest days where posting static images that could be viewed on a computer anywhere was considered a breakthrough … Marketing through videos online became a natural progression. YouTube of course figures in this, and actively seeks out video advertisers. According to data analytics firm SumAll these videos are working, Continue reading.

Apr 1, 2013

[SumAll] allows us to easily draw correlations and insights between our softer social activities and hardline revenue and business performance data. We’re able to cross reference social data – whether it’s from Instagram, Twitter, Facebook, or YouTube – with hardline business metrics like revenue or conversion from different traffic sources, Continue reading.

Mar 28, 2013

Whether it’s two people being paid wildly different amounts despite bringing the same value to the company or owners who hide changes that create significant expectation gaps and team departures, Atkinson [CEO of SumAll] believes keeping secrets creates too much volatility in the workplace, Continue reading.

Mar 27, 2013

As a new generation of entrepreneurs takes hold, so too is a new era of transparency. The 2-year-old analytics company SumAll has created an open-book culture by giving each of its 30 employees access to mounds of company information, including such previously sacred data as individual salaries and bonuses, investor details and capital structure, Continue reading.

Mar 26, 2013

Melissa Francis of Fox Business invites the CEO of SumAll, Dane Atkinson, to a nationally televised conversation regarding the value of a Tweet and Facebook “Like”, Continue reading.

Mar 22, 2013

[SumAll] is very focused on making sure you can see the data you’re creating across many different services in one place, and you can easily look for those correlations. It’s a very simple, silent process. We know that it’s tough for any entrepreneur to get the time to use all the separate platforms, so we simply require the use of password to, say, your Shopify account and the use of a password to Google Analytics account and to your MailChimp account and to your YouTube account. Continue reading.

Mar 20, 2013

The idea behind SumAll is that it’s really hard for small businesses to know whether their marketing efforts are working. So the company takes a huge variety of data from Google, social sites, places like Amazon where small businesses sell things, and a variety of other partners, and puts it into an easily digestible visible format so companies can see what’s working, Continue reading.

Mar 6, 2013

Here are some chilling statistics: The lifetime profit on a brickmaking slave in Brazil is $8,700, and $2,000 in India … These are some of the numbers recently published by a foundation financed by a New York company that analyzes data for business intelligence, which deployed the same techniques to look at the worldwide trade in human trafficking, Continue reading.

Mar 6, 2013

SumAll is currently in Beta but appears to be attacking a problem plaguing the analytics industry… how do we overlay analytics, social and conversion data to truly get at the root of how our marketing is impacting sales … The user experience is great – all elements are simplified to a minimum to provide you with a view of the key performance indicators and the totals – nothing else, Continue reading.

Mar 4, 2013

SumAll’s recently released tool for trended business data is beautiful in its execution. The interface puts multiple metrics on the same chart to make it easy to see how trends correlate to each other. SumAll does a nice job with allowing user-created comments, setting goals, and anticipating how users will want to read the data, Continue reading.<

Feb 28, 2013

To make sense of it all, DiamondCandles turned to a New York startup called SumAll, which has come up with a way to let clients look under the hood and see the stats on what online action caused what online reaction, Continue reading.

Feb 26, 2013

[SumAll] allows you to set goals — including certain revenue, units sold, site visits, fans/followers — and shows you how to reach them in the allotted time frame and based on your own business data. You can track your progress at any time to ensure you are on-pace, Continue reading.

Feb 21, 2013

Mapping … data and making it actionable will be a key trend that we see developing further. But the collection of data is just the first part; we will see this data automating certain tasks. For instance, optimizing ad spend by time of day/week with data-derived insights triggering automated ad buys, Continue reading.

Feb 19, 2013

The global industry of buying and selling human beings—call it human trafficking or slavery—is a heartbreakingly bustling one. SumAll Inc., an analytics services startup in New York, has resolved to do something about it. The company has set up a non-profit organization, the SumAll Foundation (, or as the employees call it, “the dot-org”), with the aim of tapping Big Data, Continue reading.

Feb 19, 2013

“It’s all about having access to all your data side by side so social marketers can see the clear links between fans and followers, your website traffic and sales data,” says Dane Atkinson, SumAll’s CEO. “The new Social Metrics tool lets SumAll users see if their social traffic converts to new users and new revenue by tracking data interactions, which they can then use to make actionable insights and more profitable decisions,” Continue reading.

Feb 15, 2013

Connected data gives insights across a business, information that was previously siloed. With connected data you get clear insights formerly only available to large businesses with teams of data analysts. With SumAll you are up and running in a matter of minutes, enabling companies to access important insights that can help them drive revenue and expand operations without costly, difficult-to-integrate systems that require extensive training to use, Continue reading.

Feb 12, 2013

Data startup SumAll has established a foundation to use its resources, expertise, and equity for the greater good. The objective of is to collect, visualize, and present data to help nonprofit organizations tackle global issues. Instead of making a donation or spending $100,000 to build a school, SumAll allocates that money to hire engineers and data scientists, Continue reading.

Feb 10, 2013

Random acts of kindness and good come from many different sources, some of them being from the last place you thought you’d find it. One such source is a New York City based analytics company called SumAll. What business have trying to put an end to human trafficking? I wasn’t sure, but it’s quite clear that the team has decided to make it its business. That’s exactly how good things get done though, when good people decide to make it so, Continue reading.

Feb 6, 2013

The lure of building his own company was irresistible. [Dane Atkinson] left Squarespace at the end of 2010 to start SumAll, a data analytics firm that today has 30 employees, 16,000 customers and $7.5 million in venture money, Continue reading.

Feb 1, 2013

According to the Wall Street Journal, startup company SumAll took some stress off of its employees by adopting an open pay system, Continue reading.

Feb 1, 2013

Compensation Cafe

Employees at SumAll, a Manhattan data-analytics company, can click on a shared drive to peruse investor agreements, company financials, performance appraisals, hiring decisions and employee pay, along with each worker’s equity and bonuses, Continue reading.

Jan 31, 2013

Would like to know how much the person sitting next to you is earning? At one Manhattan company, everybody has access to that information, part of an open salary policy some companies are now adopting. Roseanne Colletti explores the benefits and drawbacks, Continue reading.

Jan 31, 2013

[The transparent pay model] frees workers from worries about how much their colleagues are making, the CEO of SumAll, a startup with an open pay model told the Wall Street Journal, Continue reading.

Jan 31, 2013

Behind the push for greater transparency within companies is a belief that sharing information helps to build trust among workers, and alleviates both employee curiosity and anxiety, says Kimi Mongello, office manager at SumAll, a Manhattan-based data-analytics company that has adopted the open-management approach, Continue reading.

Jan 31, 2013

SumAll keeps you up and running in a matter of minutes, enabling companies to access important insights that can help them drive revenue and expand operations without costly, difficult-to-integrate systems that require extensive training to use, Continue reading.

Jan 31, 2013

On the upside, The Journal said, complete open book management “builds trust among workers and makes employees more aware of how their particular contribution affects the company as a whole.” The Journal noted that SumAll, a data analytics company, has a shared drive that allows employees to view investor agreements, company financials, performance appraisals, hiring decisions, employee pay, workers’ equity and bonuses, Continue reading.

Jan 29, 2013

SumAll Chief Executive Dane Atkinson says the company was launched as an open enterprise. He and his co-founders reasoned that people work more efficiently when freed of doubts about salary, and better understand their individual contribution to the whole group, Continue reading.

Jan 16, 2013

Sellers can use SumAll to track new versus returning customers to all their channels and can set goals and view trends. The platform lets sellers view statistics from multiple ecommerce stores all in one place, and sends a daily email containing the information to users, Continue reading.

Jan 15, 2013

We just want to be the counterpoint to the corporate culture that’s out there. We want to help people understand that there are other ways to build successful organizations, Atkinson [CEO of SumAll] says. “You don’t have to fight over information and be overly protective. If you are open and you do take this route, it can work and it’s been working very well for us,” Continue reading.

Dec 18, 2012

SumAll is a connected data platform that enables business operators from companies of all sizes to visualize their mission-critical data through one centralized location. Users of SumAll can extract insights across datasets by combining and analyzing the metrics that matter most to them, Continue reading.

Dec 14, 2012

SumAll, the innovator in connecting data, today announced the inclusion of Google AdWords data into the SumAll analytics engine. With this latest addition, SumAll now connects data from more than a dozen of the most popular e-commerce, social and other online platforms into a single pane of glass, providing a simple, efficient and easy way for marketers to visualize and analyze data in real time to make smart, timely decisions, Continue reading.

Dec 11, 2012

We have a mantra at SumAll — doing good by doing right — and we pretty much try to bring it to everything we do, whether it’s in our daily projects or the way we manage a transparent business, Continue reading.

Nov 21, 2012

Data analytics startup SumAll has raised $6m in a round of funding led by Battery Ventures and Wellington Partners … The new funding also includes a $500,000 contribution to the foundation, a charitable trust which has a 10% ownership stake in the company and was established by SumAll employees, Continue reading.

Nov 21, 2012

[SumAll] allows users to set and monitor progress toward goals … integrates with services such as Facebook, Twitter, eBay, PayPal, Amazon and Google Analytics, Continue reading.

Nov 21, 2012

New York City-based SumAll has raised $6 million to grow its cloud-based data analytics platform. The round of funding was led by Battery Ventures and backed by Wellington Partners. To date, the firm has raised $7.5 million, Continue reading.

Nov 21, 2012

In the US, e-commerce analytics provider SumAll has raised $6m in Series A funding, which it will use to add new features and data streams to its platform, while doubling staff numbers during the next year. Launched last year, Manhattan-based SumAll offers an analytics tool to enable small and medium sized businesses to track activity on their Facebook fan pages and Twitter accounts, against web traffic and revenue, in order to uncover the return on social media marketing, Continue reading.

Nov 20, 2012

SumAll has raised $6 million in a Series A for its data connection service that analyzes and visualizes information from Instagram, Google Analytics and a broad range of other services. The investment round was led by Battery Ventures with the participation of Wellington Partners, Continue reading.

Nov 20, 2012

SumAll, a New York-based data analytics startup targeting small- to medium-sized businesses, is quickly getting bigger. The company, which launched a year ago, announced on Tuesday that it had raised $6 million in Series A funding, Continue reading.

Nov 20, 2012

[SumAll] announced that it raised $6 million in funding led by Battery Ventures in addition to Wellington Partners, bringing the company’s total funding to date up to $7.5 million with a $1.5 million round raised in the summer, Continue reading.

Nov 20, 2012

SumAll Inc., an analytics service for e-commerce, said it completed a $6 million Series A financing led by prior investor Battery Ventures, Continue reading.

Nov 20, 2012

Data visualization company SumAll today announced it raised $6 million in a Series A round led by Battery Ventures. The funding agreement includes $500,000 for, a charitable foundation established by employees of the company, Continue reading.

Nov 20, 2012

Analytics platform SumAll is a startup focused on providing at-a-glance insight into social and e-commerce ROI, and the company has a new round of funding to fine tune its product — and donate to charity, Continue reading.

Nov 20, 2012

Data-focused software-as-a-service provider SumAll announced the completion of a $6 million series-A capital-financing round led by Battery Ventures, with Wellington Partners participating … SumAll said the funding round included a $500,000 contribution to the Foundation, a charitable trust established by employees, Continue reading

Nov 20, 2012

Cloud analytics service SumAll has raised USD6m in an investment round led by Battery Ventures, with participation from Wellington Partners. The New York-based firm provides data visualisation tools which integrate with services such as Facebook, Twitter, eBay, PayPal, Amazon and Google Analytics, Continue reading.

Nov 14, 2012

SumAll is a free analytics tool with premium features on the way. We haven’t mentioned it at Hypebot but it definitely deserves a closer look … This extremely useful sounding tool now connects to the following platforms with an ecommerce emphasis in addition to social media marketing: Instagram, Stripe, Authorize.Net, Braintree, Facebook Pages, Twitter, Google Analytics, PayPal, eBay, Shopify and Bigcommerce, Continue reading.

Nov 13, 2012

Applying visual analytics to social media platform and Web traffic performance, SumAll essentially shows marketers how one data source stacked up against another in terms of traffic and fluxes in revenue. The crux of the tool is that is that it also allows businesses to analyze sales and traffic data stemming from online sites or e-commerce sites, Continue reading.

Nov 12, 2012

Everybody at the company gives 10 percent of their ownership to a non-profit dedicated to doing social good. “The reaction to that is usually a good indication if someone will fit,” Continue reading.

Nov 12, 2012

A Little Class

By displaying and analyzing social media and credit card/payment information side-by-side, [SumAll] allows its clients to better understand both online and brick-and-mortar customer behavior, Continue reading.

Nov 10, 2012

Businesses are seeing a positive impact from their Instagram activity. “If small business owners have an hour or so to invest, they might be better off spending it on Instagram than on something like Facebook because the engagement’s higher,” Continue reading.

Nov 9, 2012

The analytics tool, [SumAll], compares a company’s social activity against its web traffic and revenue to calculate its return on social marketing, Continue reading.

Nov 9, 2012

Analytics platform SumAll‘s newest social analytics tool gives marketers more data about their Instagram activity. Users can track their activity and engagement over time, look at their most-used photo filters and compare Instagram performance to other social platforms, including how each may have driven sales, Continue reading.

Nov 9, 2012

SumAll … announced today the launch of its new analytics tool for Instagram. Given that mobile traffic on Instagram jumped up 724 percent over a six-month period ending in August 2012, the photo sharing platform has seen 54 percent of top brands jump on board, which leaves little doubt as to the need of a set of tools to measure engagement, Continue reading.

Nov 9, 2012

Data visualization company SumAll … offers a single dashboard that combines inputs from Facebook and Twitter, as well as Google Analytics, eBay, PayPal, Stripe,, Shopify, Big Commerce, and Magento. Today, the company is adding Instagram to its already comprehensive offering, Continue reading.

Nov 9, 2012

Now, users can track Instagram, Facebook and Twitter activity alongside their purchase transactions and web traffic data on a single dashboard. SumAll says it is looking to eliminate data silos and, in turn, present all key datasets together to form a single, unified view of business, Continue reading.

Nov 4, 2012

Even as Sandy’s storm clouds devastated the city, there was one friendly cloud in the sky for New York’s tech community — the one that serves the technology infrastructure for almost every young startup in the city, Continue reading.

Nov 3, 2012

Dane Atkinson, the [CEO] of SumAll, an American software start-up, wants to do even more. His firm has crafted a corporate “constitution” that lets employees get involved in all kinds of decision-making, Continue reading.

Nov 1, 2012

Business reporting tool SumAll now offers analytics information for credit card sales data, thanks to a partnership with payment gateway service, Continue reading.

Oct 31, 2012

SumAll’s analytics software for online merchants–free because it is still in beta. SumAll imports Diamond Candles’s data and feeds it back through a dashboard that tracks customer and sales trends. In particular, Winter has used SumAll to determine the effectiveness of offering daily-deal discounts.Continue reading.

Oct 29, 2012

SumAll is a newer data analytics tool, currently free in beta. It has built-in integrations with several tools that we use every day … The ability to overlay so many different types of data helps you make sense of patterns, make projections, see how different campaigns affect sales and take action based on your own data, Continue reading.

Oct 29, 2012

There’s a more decentralized way of innovating. This unstructured approach has worked well in the digital space and for small companies like data startup SumAll, where salaries are transparent and the entire company helps make decisions, Continue reading.

Oct 25, 2012

SumAll, the visual analytics tool for business is integrating payment gateway service provider to add credit card sales data to its offering. Bringing data in from physical locations as well as online activity can help businesses create a richer real-time view of important issues that could increase revenue, Continue reading.

Oct 25, 2012

SumAll, a New York City startup that provides social media analytics and business intelligence tools for businesses has added to its platform, which will integrate credit card payment sales data into its overall tool, Continue reading.

Oct 25, 2012

“Our users have been clear, Authorize.Net has been top of their list and we’re delighted to be able to deliver this powerful integration; payments data is now presented side by side with their existing analytics to bring business results evaluations full circle,” Continue reading.

Oct 25, 2012

With the new payments integration, SumAll provides an even higher level of insight and value. Data from both the physical and virtual worlds are brought provides a real-time, 360-degree view of operational activity, Continue reading.

Oct 25, 2012

SumAll, the visual analytics tool for business is integrating payment gateway service provider to add credit card sales data to its offering, Continue reading.

Oct 10, 2012

Startup Stripe has released Stripe Connect, a new version of its payments service that enables users of any website to accept credit card payments. There are a variety of applications besides just online stores. Companies that have tested Stripe include… online analytics company SumAll, Continue reading.

Oct 2, 2012

SumAll, a New York-based company that compiles tools used by small businesses, has taken extraordinary steps to create a truly transparent workplace. New employees get access to everybody’s salary information, according to CEO Dane Atkinson. In fact, the company’s entire capital structure is open for all workers to peruse. Continue reading.

Oct 1, 2012

[SumAll] allows you to view time on site, plus revenue through Google Analytics and draw a correlation between the two. According to the data reviewed by SumAll, the median value of a minute spent browsing an e-commerce store is worth $0.43 compared to a customer visit, which has a median value of $1.30, Continue reading

Sep 29, 2012

Tunnel vision, says [Josh] Loposer, is an e-commerce company’s greatest enemy, and the formula set forth by SumAll allows companies the ability “to step back and make better overall decisions,” Continue reading.

Sep 27, 2012

It’s the dollars per minute metric that small to medium e-commerce companies should be obsessing over, says analytics start-up Sumall. According to [them], the mom and pops of the web tend to focus on isolated variables that don’t really explain the bigger picture. Traffic sources, average order values, and traffic volume are all important pieces of the puzzle. Continue reading.

Sep 25, 2012

We just want to be the counterpoint to the corporate culture that’s out there. We want to help people understand that there are other ways to build successful organizations, Atkinson says. “You don’t have to fight over information and be overly protective. If you are open and you do take this route, it can work and it’s been working very well for us,” Continue reading.

Sep 25, 2012

Consumers are spending less time on a website but more money, according to new research from data visualization startup SumAll … SumAll also unearthed a “sweet spot” of 3 minutes and 20 seconds – just the right amount of time, they say, to keep shoppers engaged but not overwhelmed, Continue reading

Sep 25, 2012

Entrepreneurs wanting to leverage social media business data may find it difficult to compete against larger, better-financed businesses armed with analysts who acquire and interpret such information. Last December’s beta launch of SumAll Social Metrics from SumAll, a New York-based data visualization company, has helped to level the playing field, Continue reading.

Sep 24, 2012

By combining Google Analytics data and revenue performance on a single, intuitive dashboard, SumAll gives the insights businesses need to maximize profits, observes Dane Atkinson, CEO of SumAll. “This has clear implications for business owners, who can now translate this information into actions that drive revenue,” Continue reading

Sep 24, 2012

Dane Atkinson, Sumall’s CEO, said that many online businesses tend to think of traffic in monolithic terms – more traffic equals more money. But by looking at their site’s revenue per minute and revenue per site visit, online businesses can better figure out which customers to focus on more closely, Continue reading.

Sep 24, 2012

SumAll, a leading data visualization company, today announces SumAll Traffic, a data analysis tool allowing customers to place a monetary value on their website traffic. By closing the loop, and linking traffic and transactional data, users are able to value a site visit and the revenue of a minute spent browsing, Continue reading.

Sep 24, 2012

[SumAll] wants to put the power of big data in the hands of small businesses, enabling them to compare their sales data hand in hand with their online web and social analytics. Today’s SumAll Traffic product aims to help SMBs understand what a website visitor is actually worth, putting a dollar value on visits and time on site, Continue reading.

Sep 24, 2012

The adage “time is money” is just as valid online as in any other part of life. In fact, a minute of e-commerce window shopping is worth an average of 43 cents, and the median worth of one full visit to an e-commerce site is $1.30, according to SumAll, the data visualization company, Continue reading

Sep 24, 2012

SumAll, a data visualization company that puts a dollar figure to what companies do on the Web, has done the math for how much an e-commerce site visitor who is browsing is worth as compared to one who is buying, Continue reading.

Sep 24, 2012

Sumall, a New York-based data analytics startup targeting the mom and pop shops of the Web, thinks they should pay more attention to another indicator, too: the monetary value of a minute spent browsing, Continue reading.

Sep 20, 2012

Our first mission was to get that data back in the hands of its owners, in this case mostly small businesses, so they can actually make some choices around it. Certainly without needing an analyst degree or an engineer, which has been a real barrier for tools like this in the past, Continue reading.

Sep 14, 2012

What is a ’Like’ worth? How do you link your social advocacy to daily, weekly, and monthly revenue numbers? SumAll solves this once and for all, Continue reading.

Sep 9, 2012

Using SumAll, you can view revenue, units sold, discounts, taxes and shipping, all in one secure and convenient place. You can also compare this to your website traffic, your social activity or your payment data, Continue reading.

Sep 6, 2012

SumAll targets small- and medium-sized companies that have not had the same access to the analytics tools that larger companies have used to “leverage their data to make better decisions and more money,” Continue reading.

Sep 3, 2012

Analysis carried out by SumAll, covered 500 million e-commerce transactions and looked at the US, UK, EU, Canadian and Australian markets in depth. The study went so far as to pinpoint the best days of the week to shop for a bargain via safe shopping online, with Tuesday being identified as the key time period when savings of up to 4.81 per cent can be made, Continue reading.

Sep 3, 2012

There are many surprising, less obvious discount trends that can help small online businesses compete with the big guys. Sliced and diced by best shopping holidays, months, regions and even age of business, this infographic insight will benefit online retailers and consumers alike, Continue reading.

Sep 1, 2012

Here to help you check whether or not your social media popularity coincides with good financial performance is a tool called SumAll … an excellent web service that companies can use to determine whether or not their online social media marketing campaigns are yielding financial benefits, Continue reading.<

Aug 30, 2012

E-commerce research firm SumAll put together this amazing graphic of the best times to find deals while shopping. If you’re pinching pennies, it looks like shopping on a Tuesday in November is your best bet, Continue reading.

Aug 30, 2012

Frankly, SumAll is an amazing service for small business owners who struggle with keeping up with the information firehose, Continue reading.

Aug 30, 2012

Finally, social marketers can tie a dollar value to the fruits, fans, and followers of their labor. Billy Gallagher of TechCrunch writes that data visualization company SumAll has launched its Social Metrics analytics tool that tracks “a company’s social activity against web traffic and revenue” and provides “insights on the company’s return on social marketing,” Continue reading.

Aug 29, 2012

SumAll, a data visualization company, has rolled out SumAll Social Metrics, an analytics tool designed to link a company’s Facebook fan page and Twitter account in order to track social activity against the company’s Web traffic and revenue, Continue reading.

Aug 28, 2012

It’s all about having access to all your data side by side so social marketers can see the clear links between fans and followers, your website traffic and sales data, Continue reading.

Aug 28, 2012

To help guide the company as it grows, the team created a SumAll Constitution. “Openness and honesty is at the heart of everything we do and we want to attract like-minded individuals,” Atkinson explains. Transparency is then baked in from the business intelligence product it provides that lets customers view key data in real time, Continue reading.

Aug 28, 2012

“I was blown away by SumAll when I first saw a demo. SumAll is one of the first applications to use Stripe Connect to leverage payments data in a really deep way, and I’m certain that many Stripe users will find SumAll’s product invaluable in growing their businesses,” said Patrick Collison, Stripe co-founder. “Regardless of size, companies need deep transaction insight to grow and optimize their business…” Continue reading.

Aug 28, 2012

As a data visualisation firm, it’s not surprising that SumAll has taken a visual route to organising social and financial data. The Social Metrics service is a way for users to look for patterns in social advocacy against revenue to find a match, Continue reading.

Aug 28, 2012

You may not be able to buy love with money, but you can at least find out how much that love is worth. At least in terms of e-commerce: SumAll launched a metrics tool today that visually represents the power social media has on e-commerce, Continue reading.

Aug 28, 2012

SumAll CEO Dane Atkinson says the company’s vision is to unlock data from the cloud and make it “beautiful and accessible.” It is working to integrate data from the Facebook Ads API, AdWords, MailChimp and other services to give businesses a more complete picture of how their marketing and advertising relates to real business outcomes, Continue reading.

Aug 28, 2012

SumAll Social Metrics, an analytics tool that uses data from the Facebook fan page and Twitter account of online merchants to track a company’s social activity against its Web ic and revenue, revealing the return on investment for social marketing, Continue reading.

Aug 28, 2012

SumAll Social Metrics integrates data from sources including Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify, BigCommerce, and Magento, and the interactive chit generates can be viewed via Web browser, tablet, or mobile phone, Continue reading.

Aug 28, 2012

Grabbing the best prices is all about where and when you shop. Retailer reporting service SumAll has identified the best (and worst) days and months to online deals and packed it all in this handy calendar infographic, Continue reading.

Aug 28, 2012

Data visualization company SumAll launched SumAll Social Metrics, tracking a company’s social activity against web traffic and revenue and providing insights on the companeturn on social marketing, Continue reading.

Aug 28, 2012

Data visualization company SumAll launched SumAll Social Metrics, tracking a company’s social activity against web traffic and revenue and providing insights on the companeturn on social marketing, Continue reading.

Aug 24, 2012

It probably won’t surprise you that November offers the biggest discounts (an average of 5.99%), followed by post-holiday January, but the calendar also warns you thrch is a dismal time to shop if you’re looking for sales, Continue reading.

Aug 23, 2012

SumAll, which tracks the sales trends of small- and medium sized online retailers, recently compiled data from 3,000 merchants (and nearly half a billiolars in transactions over four years) to give a broader picture of when, where and how customers can save, Continue reading.

Aug 16, 2012

“Discounting is incredibly seasonal and there are certain months, weeks, and days where they are more prominent than others,” says Dane Atkinson, SumAlEO. He confirms November is the best month for discount offerings, while March is the worst, Continue reading.

Jul 10, 2012

SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metthat are having the biggest impact on their bottom line, Continue reading.

Jul 6, 2012

Are you interested in learning how online customers behave when the summer months roll around? For those of you with seasonal businesses, this may be something you dy expect, but others will likely be surprised to uncover that the behavior shifts in online buying apply to ALL types of businesses, Continue reading.

Jun 26, 2012

An analysis of summertime online shopping habits by web analytics firm SumAll shows gross sales for online merchants in July decline 30% from December highs, and average order vallls nearly 5% below the annual average in August, Continue reading.

Jun 25, 2012

When I asked SumAll CEO Dane Atkinson to put on his social scientist hat, he said Mondays could be a big shopping day because people stay away longer on the nds and don’t have late Sunday night to make the purchases they might have thought about over the weekend, Continue reading.

Jun 25, 2012

Y Combinator founder Paul Graham recently told NPR that startup founders are “connoisseurs of failure, experts in both avoiding it and living with it,” noting that only half the companies he backs will thrive, Continue reading.

Jun 11, 2012

Sumall [is the] first targeted at small and medium-sized enterprises, and their associated business data into one platform, which cover different sets of dsuch as return on two different time periods, site visits or sales data) to help small business owners to make business decisions, Continue reading.

Jun 7, 2012

Data analytics startup SumAll is taking a bold, transparent crack at “right.” Founder Dane Atkinson and his crew have written the “SumAll Constitution,” a set of bylaws thild in social responsibility, and earmark 10% of the company’s equity (not profits) for a social foundation they’ve set up. All legal docs (including company ownership and salaries) are open for any employee to see, and learn from, Continue reading.

Jun 7, 2012

The ethos is an expression of what SumAll does — namely, giving small and medium sized e-commerce shops a clear, open look at their own data. Through integrations e-commerce platforms like Shopify, SumAll lets merchants easily compare sales, promotion results, and other data in one place, Continue reading.

Jun 1, 2012

The existing corporate structure is ripe for abuse mostly due to obfuscation, Atkinson said [CEO of SumAll]. “We have built a system where every member of the company has a voice and in ways can reshape the company,” Continue reading.

Jun 1, 2012

The data analytics startup gives small- to medium-sized online businesses (SMBs) a leg up in understanding the real-time metrics that are having the biggest t on their bottom line, Continue reading.

May 11, 2012

Our design-centered app is easy to use and simple to integrate, aimed at the CEO or business manager of stores with electronic data. The initial focus pertains to revenue, time comparisons, trend analysis, product and customer metrics, Continue reading

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